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TiE Boston Charter Members

Shana Sood

Head of Site & Marketing Analytics

Capital One

Customer obsessed marketing leader with deep expertise in Marketing, Marketing Technology, Marketing Analytics, and omni-channel Customer Experience Management. Passionate about stitching together customer pathways to understand their pain points with any and all brand interactions and removing them - with the help of optimal combinations of data, content, insights, and technology. Proven track record of building and leading high performing teams on large scale innovative initiatives that span digital transformation, analytics automation, and programmatic experiences. Served a variety of Fortune 500 organizations spanning Financial Services, Retail - eCommerce, CPG, and Healthcare sectors. Areas of expertise: - Diving into consumer research / UXR to garner insights that shape the brand and value prop across touchpoints - Leading development, delivery, and optimization of omnichannel marketing initiatives designed to deliver business and customer outcomes - Setting vision for customer experiences that are on brand and steeped in customer insights - Leading integrated performance marketing that is in tune with customer journey and market trends and delivers positive business outcomes - Leading myriad of marketing channels (paid, owned & earned) to build a go-to-market strategy that delivers on customer / product / business insights in the brief - Acting as a thought leader on integrating data, content, decisioning and distribution solutions to enable personalized experiences across sales and marketing touchpoints - Leading cross functional marketing teams that work across AdTech and MarTech to enable end to end solutions that can activate real-time personalized messaging during moments of truth (including but not limited to CDP / DMP / CRM solutions like Salesforce, Adobe, Tridion, Simon Data, IBM, Localytics, Liveramp, Mailchimp, Marketo etc.) - Leading small / big data analytics for customer lifecycle management (acquisition, retention & loyalty) - Being an effective change agent for large scale and difficult cultural changes, i.e., agile transformations
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Shana Sood



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