Passionate about helping businesses reimagine business strategy, customer journey mapping and experience design with a relentless focus on human-centeredness and an intrinsic design thinking approach. * Over 20 years of strategic marketing, customer strategy and cross-channel customer experience * Proven leadership in collaborative change management, execution, and cross-functional team-building * Strong analytical thinker and design thinking communicator with a penchant towards bias for action * Core competencies: Designing Business strategy; Customer experience; Journey mapping; Experience Design; Marketing analytics/insights (VOC), Cross-functional leadership, Product/Brand positioning, Product launches, Operational effectiveness, and Vendor management